Fortify – Privacy Policy

Effective Date: 25-Jul-2025

1. Introduction

Tiny Ideas Pty Ltd (We, Us, Our or Tiny Ideas) recognises the importance of your privacy and is committed to protecting any Personal Information we collect about you in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

This Privacy Policy outlines:

• What Personal Information we collect;
• How we use it;
• With whom we may share it;
• How you can access, correct, or delete it;
• How we secure it;
• How to contact us.

This Privacy Policy applies to all Personal Information provided to us when:

• Using the Fortify App (iOS);
• Visiting our websites;
• Using our online services;
• Communicating with us via phone, email, or other means.

By using our services, you consent to the collection, use, and disclosure of your information as described in this Policy.

2. What Personal Information do we collect?

We collect the following types of Personal Information depending on how you interact with our services:

2.1 Information you provide directly:

• Name;
• Email address;
• Account login credentials (if applicable);
• Communications with us (e.g., support emails, feedback).

2.2 Information from your device:

• Device model and operating system;
• Device identifiers;
• Network and connection information;
• App usage metrics;
• Battery status, screen size, language settings.

2.3 Location data (where permitted):

• We may collect location data from your device (GPS, Wi-Fi, cell towers), only if you have granted explicit permission.
• You can revoke this permission at any time via your device settings.

2.4 Health and fitness data:

• With your permission, we may collect and/or read data from Apple HealthKit (e.g., workouts, steps, heart rate) to help improve recommendations and track your fitness progress.
• We do not use HealthKit data for marketing, advertising, or data brokering purposes.

2.5 Aggregate data:

We collect non-identifiable, aggregate data to understand app usage patterns, including:

• Total sessions, duration, and frequency;
• Popular app features;
• Device and OS statistics.

This data does not identify individual users.

3. How do we collect your information?

We collect Personal Information via:

• App registration or usage;
• Communications with our support team;
• Integration with Apple HealthKit or other third-party services (only when you enable them);
• Device permissions you grant (location, motion, HealthKit, etc.).

We may also receive data from service providers or partners where permitted.

4. How do we use your Personal Information?

We use your Personal Information for purposes including:

• Providing and improving the Fortify App and our services;
• Personalising your user experience (e.g., workout recommendations);
• Communicating with you, including service updates or support;
• Analysing app performance and usage trends;
• Complying with legal obligations.

5. Disclosure of Personal Information to third parties

We may disclose your information:

• To service providers who assist us with hosting, analytics, support, and payment processing (where applicable);
• To Apple HealthKit for data storage and sync (where enabled by you);
• As required by law, or to prevent threats to health or safety;
• To law enforcement or regulators where required.

We will not use or share HealthKit data for marketing, advertising platforms, data brokers, or information resellers.

Where Personal Information is shared with third-party providers, we take reasonable steps to ensure they comply with confidentiality and privacy obligations.

6. Your rights to access, correct, and delete information

You have the right to:

• Request access to Personal Information we hold about you;
• Request correction of inaccurate, incomplete, or outdated information;
• Request deletion of your information (subject to certain legal exceptions).

To do so, please contact us at support@tinyideas.net.

7. Storage and security of your information

We implement reasonable technical and organisational measures to protect your Personal Information from unauthorised access, alteration, misuse, or loss.

While we strive to protect your data, no internet transmission is entirely secure. You use our services at your own risk.

8. Destruction of Personal Information

We will take reasonable steps to destroy or de-identify Personal Information once it is no longer required, unless we are legally required to retain it.

9. Third-party links and services

The Fortify App and our websites may contain links to external websites and services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.

10. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. Updates will be published within the App and/or on our website. Your continued use of the Fortify App constitutes acceptance of the revised Privacy Policy.

11. Contacting us

For any questions or concerns regarding this Privacy Policy or your Personal Information, please contact us at:

Tiny Ideas Pty Ltd (ACN 601 945 715)
113a Tower St, West Leederville, Australia 6007
Email: support@tinyideas.net

For further information on privacy rights, visit the Office of the Australian Information Commissioner (OAIC) at <a href="https://www.oaic.gov.au" target="_blank">www.oaic.gov.au</a>.